Designed by Ayako Yokoyama from Tokyo and Jo Pott based in North Wales, our clothes are inspiring in their simplicity and detail - using pure fabrics and pure colours.
We use the same handloom cotton in two weights, all year round. We use just three colours, Black, Indigo Blue and Natural. We introduce around ten new designs twice a year to our collection. While introducing the new, we leave some designs behind and carry on with the perennial favourites.
Our preference for natural material in a restricted colour palette isn’t a rejection of colour, but a celebration of the simplicity of the hand loomed product.
Our approach to design is minimalist or reductive. We pare away layers, prints and intricate weaving techniques to see the natural fabric.
Our vocabulary of design includes pintuck and pleat, where we use the fabric to decorate itself. Our inspired designs incorporate fabric manipulations, asymetry, and interesting finishings in wooden and coconut buttons.
Here, we are offering you a flavour of our collection. Much more is available through our shop of course, but enjoy this look around and do get in touch with us if you would like any more information and help.